NHHF Early Childhood Obesity Health Communications Program

What is the NHHF Early Childhood Obesity Health Communications Campaign? The two components of this campaign are Public Affairs and Media. The Public Affairs campaign seeks to present our Obesity Summit Recommendations to federal and state legislative and executive branch offices and discuss how we can partner with these entities to move forward the priority actions that came out of our early round of funding. The Media campaign seeks to educate our communities on future strategic policy efforts that can decrease obesity in children and to start to build a healthy generation for the nation.

NHMA was honored to have the US Surgeon General and WK Kellogg Foundation discuss child obesity at our 19th Annual Conference in Washington, DC this spring.

Working with NHMA and physician leaders in California and New York, the NHHF Team has had the following activities in 2015:

  • Obesity Political Event in the Bronx in September 2015 - with NYC media
  • NHMA Region Forum on Child Obesity with the NYC Leadership showcasing community obesity programs in September 2015
  • NHMA Region Forum in Los Angeles, CA on Childhood Obesity in September 2015
  • Convened State Leadership Summits in Sacramento, California and New York City, New York 

In 2016 we have done the following:

  • Conference Seminar on Strategies for Reducing Latino Early Childhood Obesity, also in conjunction with oral health speakers, and others
  • 40 Congressional Visits by 100 physicians and medical students and dentists with priority of reducing child obesity
  • Showcasing the new Dietary Guidelines 2015-2020 to the Conference, Networks through social media, website, newsletter and a Position Statement from NHMA Board of Directors

NHMA president and staff developed two Plans for this project: Media Plan and the Public Affairs Plan for Child Obesity

Please find Obesity articles, resources, programs, organizations and more via our Health Portal

Those who are interested in participating in this campaign should contact Imani Cabassa, This email address is being protected from spambots. You need JavaScript enabled to view it.

History of the campaign:
The initial two year of funding (May 1, 2011 - April 30, 2013), provided by the W.K. Kellogg Foundation, focused on developing knowledge for health communications to empower Hispanic physicians to educate their communities over two years.

Major Achievements

  • Developed Portal with the support of the Congressional Hispanic Caucus.
  • Coordinated a National Media Advisory Committee with our partners - Univision, National Association of Hispanic Publications, Telemundo, El Diario, Impremedia, Futuro Media, CNN en Espanol, MundoFox, NBC Latino, Fox Latino, Latina Style Magazine, Hispanic Link- and developed a strategic media plan for the effort linked to the Fall 2013 ACA Enrollment for coverage (NHMA 2014 Covered Hispanics Campaign).
  • Researched Federal and State Programs that can decrease Obesity in Children from 0 to 8 years old.
  • Convened 5 Parent Focus Groups about child obesity, knowledge about programs, and physician communication.
  • Convened State Leadership Summits in Sacramento, California and New York City, New York in the 2013 to discuss barriers and develop recommendations to develop education and outreach policies that create healthy communities in order to reduce early childhood obesity - through early childhood education and through the ACA education and outreach efforts.
  • Developed a Final Report with the Recommendations to Reduce Early Childhood Obesity among Hispanics in 2013.
  • Developed Child Obesity Policy Paper with our Board of Directors’ Policy Committee and presented at NY and CA State Summits in 2013.

Final 2013 Report (click for PDF)

Physician Leaders

Maritza Alvarado, MD
Director of Health Services, Syracuse City School District, Syracuse, NY
Judith Flores, MD, FAAP
Medical Director, Ambulatory Care, Woodhull Medical and Mental Health Services, Brooklyn, NY
Katherine Flores, MD
Director, UCSF-Fresno Latino Center for Medical Education & Evaluation, Fresno, CA
Carmen R. Isasi, MD, PhD
Assistant Professor, Epidemiology & Population Health, Albert Einstein College of Medicine, Bronx, NY
Daniel E. Korin, MD, PhD
Pediatrician, Washington Heights, NY
Diana Ramos, MD, MPH                                                                                                    
Reproductive Health, Los Angeles County Public Health Department, Los Angeles, CA
Diane Santana, MD                                                                                             
Pediatrician, Kaiser Permanente, Hollywood, CA
Ileana Vargas-Rodriguez, MD
Pediatric Endocrinologist, New York City, NY

NHHF Team: Elena Rios, MD, MSPH; Martha Zarazoga-Diaz, MPH; Diana Torres-Burgos, MD
NHMA Team: Teresa Chapa, PHD, MPA; Lizette Rivera, MPA 

Special thanks to our supporters: The California Endowment and W.K. Kellogg Foundation.