NHHF Early Childhood Obesity Health Communications Program

Working with NHMA and physician leaders in California and New York, NHHF Team is currently planning a Congressional Briefing on Prevention Strategies for Latino Communities in October 2015; an Obesity Political Event in the Bronx in September 2015; an NHMA Region Forum on Child Obesity with the NYC Leadership showcasing programs for the poor; and a Summit in Sacramento, CA with the CA State Legislative Latino Caucus in Winter 2015.  NHMA was honored to have the US Surgeon General and WK Kellogg Foundation discuss child obesity at our Annual Conference in Washington, DC this spring and we look forward on a Social Media Campaign to continue the discussion of leadership for our communities needed to change behaviors and policies to have healthier lifestyles.

Anyone interested - please let Sara Reinoso know at This email address is being protected from spambots. You need JavaScript enabled to view it. .


This effort focused on developing knowledge for health communications to empower Hispanic physicians to educate their communities over two years. Funding for two years from May 1, 2011 - April 30, 2013 and another two years from May 1, 2014 - April 30, 2016 was provided by the W.K. Kellogg Foundation.

We have coordinated the following major activities and welcome your input and participation:

  • Researched Federal and State Programs that can decrease Obesity in Children from 0 to 8 years old. We have already partnered with the First Lady's Let's Move! Campaign and the Surgeon General, had  a Congressional Briefing on Child Obesity in October 2010,  and have developed the Portal with the support of the Congressional Hispanic Caucus. Now we are focused on educating our community leaders, health care leaders and policy leaders as well as the community on future strategic policy efforts that can decrease obesity in children - to start building a healthy generation for the nation.
  • Developing Child Obesity Policy Paper with our Policy Committee of the Board of Directors that was presented in State Summits in 2013 in NYC and Sacramento, California.
  • Coordinated a National Media Advisory Committee with our partners - Univision, National Association of Hispanic Publications, Telemundo, El Diario, Impremedia, Futuro Media, CNN en Espanol, MundoFox, NBC Latino, Fox Latino, Latina Style Magazine, Hispanic Link, and developed a strategic media plan for the effort linked to the Fall 2013 ACA Enrollment for coverage (NHMA  2014 Covered Hispanics Campaign).
  • Convened 5 Parent Focus Groups about child obesity, knowledge about programs, and physician communication.
  • Convened State Leadership Summits in Sacramento, California and New York City, New York in the Winter of 2013 to discuss barriers and develop recommendations to develop education and outreach policies that create healthy communities in order to reduce early childhood obesity - through early childhood education and through the ACA education and outreach efforts.
  • Developed a Final Report with the Recommendations to Reduce Early Childhood Obesity among Hispanics that will be available August 1st, 2013.
  • Developing the Public Affairs Campaign to meet with the Surgeon General's office, First Lady's office, the Congress Leadership offices on health, and key Federal offices working on child nutrition and physical activity; and CA and NY State Legislative and Healthcare leaders and discuss our policy priorities.
  • Developing the Media and Social Media Campaign on the education of nutrition and physical activity related to children in our communities in 2015, working with our Media Partners and promoting Hispanic health expert media presence in the U.S.

Final 2013 Report (click for PDF)

This report was completed by the National Hispanic Health Foundation and the National Hispanic Medical Association.

Special thanks to our supporters: The California Endowment and W.K. Kellogg Foundation.

Physician Leaders

Maritza Alvarado, MD
Director of Health Services, Syracuse City School District, Syracuse, NY

Judith Flores, MD, FAAP
Medical Director, Ambulatory Care, Woodhull Medical and Mental Health Services, Brooklyn, NY

Katherine Flores, MD
Director, UCSF-Fresno Latino Center for Medical Education & Evaluation, Fresno, CA

Carmen R. Isasi, MD, PhD
Assistant Professor, Epidemiology & Population Health, Albert Einstein College of Medicine, Bronx, NY

Daniel E. Korin, MD, PhD
Pediatrician, Washington Heights, NY

Diana Ramos, MD, MPH                                                                                                                                                Reproductive Health, Los Angeles County Public Health Department, Los Angeles, CA

Diane Santana, MD                                                                                                                                           Pediatrician, Kaiser Permanente, Hollywood, CA

Ileana Vargas-Rodriguez, MD
Pediatric Endocrinologist, New York City, NY

NHHF Team: Elena Rios, MD, MSPH, Martha Zarazoga-Diaz, MPH, Diana Torres-Burgos, MD

NHMA Team: Teresa Chapa, PhD